Godfrey Phillips India Limited, the leading company of K K Modi Group, is one of the largest players in the domestic cigarette industry. The Company with an annual turnover of approx Rs 4,220 crores (2013-14) has expanded business interests in tea, pan masala and confectionary.
Godfrey Phillips India's operations primarily span the country with prominence in northern and western part of the country and recent forays into West Bengal and South of India.
Along with some of the most popular cigarette brands in the country like Four Square, Red and White, Cavanders, Tipper and North Pole, Godfrey Phillips India recently launched Pan Vilas pan masala which has already shown great potential with positive outcomes. Additionally, Godfrey Phillips India also manufactures and distributes iconic brand Marlboro under a license agreement with Philip Morris.
In a short span of three years, Pan Vilas has a national market share of more than 13% in the premium pan masala category. In many markets across India, it is already a leading brand with high consumer salience. This year, Raag, a popular pan masala, endorsed by Pan Vilas was launched for faster adoption and deliver higher marketing efficiency. Together, the two brands are poised to significantly further the Company's presence in the pan masala category.
Godfrey Phillips India's concerted efforts in Tea City brand has led to the success of Symphony and Super Cup Tea. The Company has also forayed into the highly competitive confectionary segment with Funda Goli's of various flavors, using the extensive distribution infrastructure to have a pan India reach.
Godfrey Phillips India can be credited with organizing the fragmented cigar market in India and securing the position of a market leader in cigar distribution. The Company is the largest importer of Cigars in India, and appointed distributor of world famous companies like Habanos SA (Cuba), Altadis (SA), Oettinger Davidoff (Switzerland), Altadis (USA), Scandinavian Tobacco Group, and Villiger Sons (Switzerland).
Godfrey Phillips India has also spread its footprint in the international markets. Today, the International Division has developed business associations with various players in international tobacco industry to export its own cigarette brands, cut & blended tobacco, tobacco leaf and providing technical services and contract manufacturing. Many countries from the Middle East, Africa, Asia, Europe, Australia and Latin America have been added to its portfolio. The International Division also exports Bulk and Specialty Teas to Germany, USA, Japan, UAE, Kazakhstan and Iran.
With the growing stature in the domestic and international markets, comes great responsibility towards the society. At Godfrey Phillips India, envisioning a mutually beneficial coexistence is an integral part of all growth activities.
Godfrey Phillips India has always been proactive with corporate social responsibility initiatives such as- Godfrey Phillips Bravery Awards, Amodini- women's empowerment project, various GAP (Good Agricultural Practices) and support programmes for tobacco farmers and stringent environmental management by manufacturing facilities.
Godfrey Phillips Bravery recognizes and awards civilian bravery. Instituted in 1990, the awards have four categories, are held over five zones comprising of 20 states. The initiative has awarded over 1400 brave citizens of the country. With two decades of committed and dedicated work, Godfrey Phillips Bravery has now evolved into a movement.
Through Amodini, meaning happiness, Godfrey Phillips India continues to equip rural women with self-respect and financial independence. Amodini has successfully empowered over 20,000 beneficiaries since inception in 2008, by providing them with the necessary training, skill development programs and opportunities that have helped them be gainfully employed.