Godfrey Phillips India has been driving home the importance of Good Agricultural Practices to farmers who are key stakeholders in the business. The aim is to ensure farming is a sustainable proposition as well as increase yield and improve the quality of tobacco grown under contract farming in both FCV and NON-FCV areas.
Good Agriculture Practices are those that produce a quality crop while protecting, sustaining and enhancing the environment with regard to soil, water, air and animal and plant life. In addition, these practices promote economic viability for the farmer as well as a safe working environment for those directly involved in the production of the crop.

Godfrey Phillips India gives technical guidance to farmers on all aspects of the crop, and conducts training programmes on various topics to create awareness and facilitate marketability of the tobacco. These training programmes also help farmers in improving the overall image of Indian tobacco.
We also conduct soil and water analyses and make recommendations to farmers based on water quality and nutrient content in the soil. In addition, we have taken up the insulation of barns, which translates into a saving of 20% for farmers. This lets them bring down their investment on the crop without compromising on yield and quality.
Awareness campaigns on the ill effects of the denudation of forests, and encouraging farmers to plants trees on the bund of the field to promote afforestation, are the first steps towards attaining wood sustainability for fuel in FCV areas and for barn construction in non-FCV areas. Over 2, 00,000 saplings have been distributed in tobacco growing areas last one year alone.

Godfrey Phillips India has also created awareness in the farming community on the handling, application and storage of CPAs, which goes a long way towards creating a safe work environment for farmers and labourers. We distribute CPA boxes to store pesticides and fungicides, and kits for use during the application of pesticides and fungicides. Godfrey Phillips India also supplies suckericide to farmers on subsidised rates.