GPI Corporate Social Responsibility

Godfrey Phillips Bravery

  • Godfrey Phillips Bravery Awards aims to instil amongst citizens a culture of selfless conduct. The Bravery awards were instituted in 1990 to acknowledge and reward the unsung heroes of everyday life. These awards have been initiated to bring to notice the uncommon spirit of the common man, and appreciate the extraordinary, yet little known acts of physical valor, social service and humanitarian deeds, while inspiring others to follow suit.

    The Godfrey Phillips Bravery Awards have saluted more than 1200 individuals over the years. The awards are present over 16 states - Orissa, Chhattisgarh, Uttaranchal, Delhi, Haryana, Punjab, Rajasthan, Uttar Pradesh, Maharashtra, Madhya Pradesh, Gujarat, Andhra Pradesh, Karnataka, West Bengal, Goa and Himachal Pradesh. Owing to the gravity of the awards, a meticulous judging process, external to the organization, has been followed since the initiation of the awards to ensure authenticity. The entries to the awards are required to be attested by gazetted officers or police officers. These entries are then judged by a panel of eminent personalities including senior bureaucrats, Director Generals of Police and senior officers of the Armed Forces, who select the winners based on certain parameters. The candidates are rated on the basis of personal risk, situational intensity and selflessness in case of the Physical Bravery category, while determination, foresight, selflessness and perseverance in case of Social Acts of Courage and the Mind of Steel categories.

  • The four categories of the Godfrey Phillips Bravery Awards are:

    The Physical Bravery category recognizes individuals who have saved lives by endangering their own or prevented extensive damage to property by their timely actions, despite being at great personal risk. The Awardees in this category are presented with a medal accompanied by a cash reward.
    The Acts of Social Courage category has been created to acknowledge the role of individuals who have adopted a strong stance and stood up against social evils such as dowry, child marriage, illiteracy and environmental concerns, etc. The Awardees in this category are presented with a medal accompanied by a cash reward.
    The Mind of Steel Award category is for those individuals who have pushed their limits and delivered extraordinary results by overcoming their limitations, physical, psychological, economical or otherwise. This category also acknowledges people who show true strength of character by standing by their personal convictions in a social situation, challenging all odds. The Awardees in this category are presented with medals accompanied by a cash reward.
    The Amodini Award has been instituted to honour exceptional women who have made significant contributions towards empowering economically and socially backward Indian women along with extensively working towards making them financially independent. The Amodini Award is a special recognition for women and carries a cash award. The award is an extension of the initiatives carried under the same name- the Amodini- Women’s Empowerment Projects.

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