The K. K. Modi Group is part of a US $ 2.4 billion Modi Enterprises that was founded by Rai Bahadur Gujarmal Modi in 1933. The Group spans a diverse range of businesses which include agro-chemicals, tobacco, tea and beverages, education, entertainment, direct selling, network marketing and gourmet restaurants. These businesses further include steel, sugar, textiles, chemicals, tyres, computers, copiers, cosmetics, telecommunications, entertainment, homecare, pharmaceuticals and on line lottery.