Godfrey Phillips India is the second largest player in the Indian cigarette industry with an annual turnover of over INR 1800 crores (approx. US $369.6 million). Incorporated in India in 1936, the Company has two major stakeholders, the K. K. Modi Group and Philip Morris, USA and over 12,000 shareholders in the country.
Established in London in 1844, by Mr. Godfrey Phillips, a cigar manufacturer, Godfrey Phillips India was incorporated as a Private Ltd. Co. in 1936. Over subsequent decades, Godfrey Phillips India evolved from being purely a manufacturing Company to a sought-after tobacco marketing brand. 1968 was a landmark year with Godfrey Phillips India becoming an affiliate of international tobacco giant, Philip Morris. In 1973 Godfrey Phillips India, successfully launched Four Square Kings, India's first King Size filter cigarette and in 1979, the K. K. Modi Group took over the management of Godfrey Phillips India with a substantial financial stake.
Vision
To become a leading tobacco player in India and beyond.
Key Brands
Godfrey Phillips India owns some of the most popular and premium cigarette brands in the country like Four Square, Red & White, Jaisalmer, Cavanders and Tipper. Recent introductions include targeted and innovative brands like Stellar, the first slim cigarette and I Gen, the first euro norm cigarette in India.
The Godfrey Phillips India distribution network comprises of 520 exclusive distributors and over 800,000 retail outlets.
Industry Recognition
Tipper received the coveted Golden Peacock Award for the best product innovation in the year 2003 and then again in 2006 for innovative product and service. North Pole has won the Golden Peacock award for innovative packaging in 2005. It has also won the Silver medal at the Monde Selection Brussels, World Selection of Quality 2006. Year 2008 saw Golden Peacock Award go to Four Square for innovative BOPP lamination.
Social Commitment
The organization has always been grounded in a strong sense of social responsibility and has undertaken several initiatives to this end. The Godfrey Phillips Bravery Awards since its inception in 1990 has awarded over 1000 civilians in India. The Bravery Awards has since then evolved to include two initiatives, Blood Donation Drive and Women Empowerment through financial independence. WHITE, an acronym for We Honour the Importance of Tobacco Etiquette – is an innovative CSR programme for responsible smoking and is one of the first to be introduced in India. WHITE is currently an internal campaign as Godfrey Phillips believes in walking the talk. |