Godfrey Phillips India believes in creating and fostering harmony by respecting the choices individuals make i.e. to smoke or not to smoke. As the popular adage states ‘with freedom comes responsibility’, the view is echoed in the essence of WHITE - 'We Honour the Importance of Tobacco Etiquette', responsible smoking programme by Godfrey Phillips India, a first of its kind initiative in India.
The key focus is on cultivating smoking etiquette among smokers - to respect non-smokers' space. Initiated internally, this is something every member of the Godfrey Phillips India family adheres to. As a WHITE ambassador the individual actively propagates responsible smoking behaviour because as a 'Socially Responsible Corporate Citizen' Godfrey Phillips India believes in setting examples by practicing the change that one wants others to emulate.
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