The CSR initiatives of the Company aims to enrich the communities we work within while contributing towards the economic growth and self-sustenance of the stakeholders and preserving the cultural, ethnicity and value systems of the community we operate in.
THE ONGOLE COMMUNITY DEVELOPMENT PROGRAM
A special focus area of CSR has been the improvement of the lives of women labourers engaged in tobacco leaf grading in Ongole, Andhra Pradesh.
The areas of improvement include safe drinking water and sanitation wherein we have installed water plants and individual toilets, extended water pipeline to deserving hamlets, undertaken drainage construction and garbage management in the villages. The health and nutrition initiatives have health camps every quarter, promote kitchen gardens and poultry distribution, sanitary napkin distribution and Amodini initiative has also equipped the government hospital to benefit our workers and their families. Under education we have carried out infrastructural development of government schools and aanganwadis, distributed school bags and stationery for children, and provided scholarships for meritorious children. We are also providing skill development for the women with skill training centres; and started training of self-help groups and village development committees. Over 10,000 individuals, family members and the community of our leaf graders have benefitted from these water, sanitation, health, hygiene, thrift-credit and education related interventions. The physical infrastructure of government institutions like schools, anganwadis and health centres, in 4 villages near our 3 grading centres, have also been improved through the project. Our NGO partner in creating a difference in Ongole is ASSIST.
BURLEY TOBACCO FARMERS PROGRAM
Godfrey Phillips is working for the improvement of lives of the burley tobacco growing farmers in Vinukonda region of Andhra for the past few years. Vinukonda region consists of villages' part of Guntur and Prakasam districts. Godfrey Phillips with their NGO partner ASSISTS work for the development of farmers and the communities they belong. We have formed Farmers Development Societies in 11 villages and given grants for procuring the irrigation equipment, tanks and other agriculture implements for using them on sharing basis to reduce the expenditure on cultivation. Water and soil conservation programmes such as desiltation of tanks, field bunding etc. were implemented in 6 villages. We have also provided subsidized curing sheds, Personal Protective Equipment (PPE) for the farmers. Water treatment plants have been constructed in village Kambhampadu for provision of safe and protected drinking water for all the people in the community.
KASHMIR WOMEN'S EMPOWERMENT PROGRAM
In Jammu & Kashmir, Godfrey Phillips is enabling women who have traditional skills in Kashmiri handicrafts to find a sustainable livelihood. This economic empowerment programme provides technical inputs and training in design, production, financial management and sales and marketing to ensure a sufficient and consistent income for over 1200 women in three years. Initiated in year 2013 in collaboration with HELP Foundation, the program today has helped the nonprofit partner build a sustainable brand Shehjar and many products created by the women are being marketed online, at exhibitions and fairs, in local markets for tourists, retail outlet and as corporate gifting. One notable achievement of the program is that groups of women have come together and launched entrepreneurial ventures like boutiques and training centres.
GIFT FOR GOOD
Gift for Good is an initiative to promote the gifting of products made by women artisans in remote rural parts of India. It is an innovative method to help propagate and market handmade products that come from India's rich heritage of artisanal arts and crafts.
Although non-profit organisations and self-help groups also work in this area, there are several challenges they face in making their ventures viable and sustainable - building capacity to meet market standards, generating finance through CSR grants, and accessing marketing knowhow. Enhanced product sales through Gifts for Good improve unsteady revenue streams and brand building activities go a long way in sustaining such organisations.
The gifting also promotes the cause of the women and the organisations behind them, creating awareness as well as advocacy, besides providing evidence of the potential of these women and how much they can achieve with the right training.
Handmade Gifts for Good products have been used by Godfrey Phillips India for all festival, and occasion, gifting.