RED & WHITE
Red & White is one of the most preferred regular filter brands in India. Launched a year after India's independence, it enjoys an iconic stature and a strong emotional bond with its loyal consumers.
Marketed as a masculine cigarette for 'real men' at its launch, it caught the imagination of the North Indian male. Ever since, Red & White has been a brand that symbolised the macho spirit of Indian men, especially in markets like Punjab, Haryana and Delhi. The brand's tagline - "Hum Red & White peenen waalon ki baat hi kuch aur hai!" – is part of the colloquial lexicon.
Red & White continues to maintain its position as a leading brand in its operating markets and is well entrenched in the consumer's mind as the brand that best reflects contemporary masculine style. It is available as Red & White Flake, Red & White Striker, and Red & White Kings.
Cavanders is one of the oldest brands of Godfrey Phillips India. Its long and rich heritage links it back to a time when sailors were the world's trendsetters.In India, Cavanders has been known for its plain cigarettes, its thickest diameter cigarettes, and its filtered and non-filtered variants. One of the few brands in the country to offer such a range of formats to its consumers, Cavanders has kept pace with changing times and needs.
The brand is available in a host of variants ranging from Cavanders Gold Leaf and Magna in the plain segment to Cavanders Gold, Cavanders Special and Cavanders Magnum filter in the Regular size filter and Cavanders Magna filter in the Micro filter segment. The newest variant is Cavanders Goldstar. Cavanders is available across India in every state that Godfrey Phillips India operates in.
All our cigarettes are manufactured in state-of-the-art factories – at Rabale (Mumbai) and Guldhar (near Delhi). Our products are distributed through an extensive India wide network comprising 800 exclusive distributors, and over 800,000 retail outlets.