Godfrey Phillips India, a flagship company of the diversified Modi Enterprises, is one of the largest players in the Indian cigarette industry with an annual turnover of over Rs. 5,803 crores (2017-18) has expanded business interests in pan masala and confectionary, The Company manufactures some of the most popular cigarette brands in the country like, Four Square, Red and White and Cavanders. Additionally, Godfrey Phillips India also manufactures and distributes iconic brand Marlboro under procurement and product supply agreements with Philip Morris International.
Diversifying into other businesses, Godfrey Phillips India has also launched Pan Vilas pan masala few years ago and has already shown great potential with positive outcomes. Recent product launches include Raag, a pan masala in the popular price segment, and Silver Dewz – a silver-coated Elaichi (cardamom seed) mouth freshener. Together, the two brands are poised to significantly grow our presence in the pan masala category.
The Company has forayed into the highly competitive confectionary segment with FundaGoli using their extensive distribution launch to have a pan India reach.
Godfrey Phillips India has also spread its footprint into the international markets. Today, the International Division collaborates with some of the top players in the international tobacco industry to assist them in marketing their products and providing various professional and expert services including contract manufacturing, cut tobacco, smoke analysis and various other consultancy services. Many countries from the Middle East to West Africa, South East Africa, South East Asia, East Europe, Australia, South America and Central America have been added to the portfolio.
Godfrey Phillips India has always been proactive with corporate social responsibility initiatives such as – Godfrey Phillips Bravery Awards, Amodini- women’s empowerment project, various GAP (Good Agricultural Practices) and support programmes for tobacco farmers and stringent environmental management by manufacturing facilities.